The Magic & the Merch: My Spiritual Journey Through Glastonbury

Last week I had the absolute pleasure of visiting Glastonbury. It was an incredible and beautiful experience that I have been waiting for for a long time.

Many are familiar with Glastonbury because of the massive Glastonbury Festival that is hosted every year. Think Coachella but bigger and more spiritually inclined. When I say bigger, Coachella is hosted on about 600 acres while Glastonbury is 1100 acres.Ā 

Although a music festival does sound like a good time, Glastonbury the town is incredible on it’s own due to it’s spiritual and energetic importance, but, while this town is full of magic, not everything sparkled with authenticity.

Ā 

The Heart of Glastonbury

Glastonbury’s history goes beyond the esoteric community. Here is a very quick run down of some of it’s legends:

  • The Isle of Avalon Legend: Glastonbury is associated with the mystical Isle of Avalon from Arthurian legend, believed to be a scared otherworldly realm.Ā 
  • Glastonbury Tor: This iconic hill thought to be the spiritual energy center or the Heart Chakra point of the Earth.
  • Chalice Well: A peaceful spring believed to hold healing properties, symbolizing feminine and balance.
  • Ley Lines & Earth Energy: It’s believed that powerful ley lines intersect in Glastonbury, making it a magnet for spiritual activity.Ā 
  • Joseph of Arimathea Legend: Some believe he brought the Holy Grail to Glastonbury and established the first Christina Church in Britain there.Ā Ā 
  • Home of Alternative Spirituality: Glastonbury welcomes all paths- Pagan, Wiccan, Druid, Christian mysticism, New Age- making it a safe space for spiritual exploration.Ā 
  • Vibrant Esoteric Shops and Community: The town is filled to the brim with shops, tarot reader, sound healers and sacred tools.Ā 
  • Spiritual Events and Pilgrimages: From solstice gatherings to Goddess conferences, the town hosts spiritual events inviting the whole world.Ā 
  • Thin Veil Belief: Many believe the veil between worlds is thinner here, allowing for deeper connection with spirit, intuition and the divine.Ā 

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The Good Stuff: Soulful Shops Worth Visiting

When I say this is a spiritual persons haven, I truly mean it. There are so many shops and sacred sites to explore that you feel that you need and open heart and maybe a full wallet to truly explore all the little cozy corners that Glastonbury has to offer. Having driven into town, I was able to spot some ā€œmust seesā€ before walking to the town center.Ā 

Yes, I was that person , I stepped into nearly every shop I passed because I genuinely wanted to take it all in. My husband, daughter, and dog came along for the journey, and to our delight, about 99% of the places were incredibly dog-friendly. Most shops simply asked that children be supervised, which makes perfect sense.

After exploring the historic sites , each pulsing with energy, peace, and a deeply grounding presence ,Ā  it quickly became clear that while Glastonbury holds powerful spiritual significance, much of the town leans heavily into the commercial side of the experience, which can feel a bit at odds with what many seekers come hoping to find. If I’m honest, it feels really weird.Ā 

While there is a lot to see, these are the sites and shops that felt genuine and aligned without making you feel icky afterwards. These were my absolute favorites that I recommend:

  • Glastonbury Abbey: This one was probably one of my favorite places, probably because of my upbringing, but being able to sit and explore a space that was a haven for many and a final resting place for others was incredible.Ā 
  • Glastonbury Tor: Definitely a hike but dripping with legend, she welcomes you as you drive into town. Wear comfy shoes.
  • White Spring: While I wanted to go visit Chalice Wells (I may have to go back), they are not a dog friendly spot, but right across the street is White Spring. It’s completely free and run by volunteers. Two natural springs pour into beautiful fountains where you can bless yourself with what are believed to be blessed waters. Note: I do want to make a quick note that parking to visit the White Spring is basically none existent and you have to walk to the location. Next to the fountains there is a sanctuary where no pictures or any time of technology is allowed and a meditative spirit is highly encouraged. I went in to explore this very large dimly lit space. At the center was a large stone pool that runs with the same waters. It’s energy is alluring.Ā  A word of warning for families, while the sign out front asking for no nudity (something I found interesting upon entering), there were plenty of people walking and dipping themselves fully nude in the waters. This may not be an issue to many but it completely caught me off guard, especially as parents walked in with young children and then quickly ran out again. Just giving you a heads up.Ā 
  • Courtyard Books: Holy Geez I could stay here all day! I found some books that I have been looking for for years at such an incredible price, plus other niche books that I’ve never seen else where. The lady at the counter was so kind and knowledgeable and just an overall incredible experience. Even the other customers that were walking in there were just the vibe. I wish I could remember the lady at the counters name but she brought down a Santa Muerte book I was curious about and let me explore it while humbly letting me know that the price of the book was 550 Pounds (that $732.13 for us Americans). I every so gently handed the book back and stepped away. She did however recommend another book on the same topic at a much more affordable price which I ended up purchasing. Prices on books ranges from $5 to, you know, $732.13!
    Books purchased at Courtyard Bookstore in Glastonbury town. "She is Everywhere", "The Crystalline Transmission", "Santa Muerte", "Aradia Gospel of the Witches". Glastonbury Town is a place of spirituality for those on their own personal spiritual journey.
    Book stash from Courtyard Bookstore in Glastonbury.
  • Star Child Apothecary: If herbs or incenses are not generally a part of your practice, I still encourage you to visit. It’s a feast for your olfactory system and just the way this shop is laid out, it’s any witches dream. The pricing seems fair for the area with some slightly higher markup compared to other smaller businesses you may find, say on Etsy or locally, but the way the shop is designed, down to the knowledgeable clerks, I say it’s absolutely worth it.Ā 
  • Charity Shops: There are a few charity shops in the main street of Glastonbury and I say they are worth the visit. Not only are they helping a good cause, I was surprised to see stones and even tarot cards for sale and of course, at a cheaper price than the shops.Ā 
  • Portals: This is an honorable mention simply because they items that this store had was unlike the anything else you found in Glastonbury. Portals focuses primarily sacred geometry, sacred symbolsĀ  and crystals and the pieces that I found there were beyond anything I’ve ever seen. If this is something you are exploring and are interested in their pieces, you can find them online. One piece I found that I was really into was about $500.00, but it looks so worth it.
  • Psychics, Healers, Mediums: While I personally didn’t visit, there are more than plenty to go around. I would recommend doing some light research first and find one that fits your vibe, then make an appt. There were several who had clients and were not taking walk-ins. Do your homework.Ā 

The Spiritual Fluff

If you’ve ever listened to my podcast, Spilling the Tea Leaves, you know I like to cut through the fluff. I’ve been around long enough to recognize when something doesn’t quite align, no matter how polished it looks. I always encourage folks to trust their intuition and use discernment — the podcast exists to empower you with the tools and insight to do just that.

In the spiritual community — like any other — consumerism creeps in. And that’s okay to an extent. There’s beauty in sharing tools, wisdom, and energy through exchange. But lately, especially in today’s climate of overconsumption, there’s been an overwhelming push toward ā€œmore.ā€ More crystals, more incense, more sacred tools. But how many amethyst towers do you really need?

What stood out to me in Glastonbury was how many shops felt like carbon copies of each other — mass-produced goods dressed up as sacred, spiritual must-haves. Many were filled with overpriced crystals, shiny trinkets, and items easily sourced for pennies on Alibaba, all wrapped in spiritual marketing. While I respect everyone’s right to make a living, it was hard to ignore how some spaces felt more like a themed gift shop than a place of true spiritual connection.

Hands down, the crystals were wildly overpriced — every single one, in every single shop. I scoured them all, and not a single stone felt worth the asking price.

I’m not going to name and shame but I feel that if you take a step back you will quickly realize what shops are just a quick money grab and what shops are more aligned with their purpose.Ā 

Tips for my Fellow Spiritual Seekers

Ask: Does this tool serve my growth or is it just shiny?
Before making a purchase, pause and take a breath. Ask yourself if this item genuinely supports your journey or if its simply feeding a momentary desire. There’s nothing wrong with beautiful things but intentions matters. Will this deepen your practice or gather dust?

Support stores that educate, not just sell.
The most meaningful shops are the ones where the owners are passionate, knowledgeable, and willing to share wisdom — not just push products. Seek out spaces where you feel welcomed, not pressured. A good shop feels like a sanctuary, not a sales pitch.

You don’t need to ā€œbuyā€ your way into spiritual connection.
Your power isn’t in your tools — it’s in you. Crystals, herbs, cards, and statues are wonderful if they help you focus your energy, but they aren’t requirements. Connection can happen barefoot on the earth, in silence, or with a candle you’ve had for years. Spirituality is not about collecting — it’s about remembering who you are.

Final Thoughts

Glastonbury is a place of layers — sacred, historical, and yes, commercial. It holds real magic, if you’re willing to look past the glitter. My visit reminded me that spiritual tourism can be both beautiful and blurry. But with awareness and discernment, we can find the moments and spaces that truly resonate — and leave the rest behind with love.

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